|
Author
|
Comment
|
Goshy
Registered User
(4/9/07 8:39 am)
|
CHANEL NO5 advert analysis
Hey! I need your help!
I am writing dissertation on use of fairy tales in advertising world. I am desperately looking for any advice or general suggestions on that matter.
If anyone could pls help me with analysis of chanel no5 advert with little red riding hood.
I am specifically interested in use of semiotics in that commercial
http://www.youtube.com/watch?v=14UHC-dEwZ0
Many Thanks!And hope to here from you.
|
RoseRed81
Registered User
(4/9/07 8:27 pm)
|
Re: CHANEL NO5 advert analysis
A good resource to check out would be Little
Red Riding Hood Uncloaked: Sex, Morality and the Evolution of a
Fairy Tale. The author traces the tale from Perrault and stops
for awhile in modern advertisements; I believe she even mentions
that ad or a similar one.
The most obvious difference is that she is in no danger of being eaten by the wolf; he is reduced from predator to pet, and she takes on a (somewhat subversive) predatory role, what with the perfume and the outfit. I'd write more if I had the time, but as it is I must go. Good luck!
__________________
Folk and Fairy: Clever Finds for the Faerie-inclined
Folk
and Fairy: Clever Finds for the Faerie-inclined
|
agathajun
Registered User
(4/25/07 12:09 pm)
|
semiotic analysis
have a look at Roland Barthes's 'Myth Today' in his volume Mythologies for a semiotic look at analysis of complex cultural symbols.
Have you seen the current Nina Ricci print ad for perfume, using Snow White motifs?
|
